About Mirror Universe & Serenity Now Tapes:
Mirror Universe tapes was born in Charleston, SC in 2009. Our current headquarters is located in Brooklyn. In 2015 we launched our sister label, Serenity Now Tapes, focusing on hardcore, dbeat, noise, and hardcore punk.
When you hold one of our releases in your hands you hold a tape that was made by us. Masters are made, tapes are dubbed, labels are painted, tapes are stamped, j-cards are printed and cut, and the tape is packed up and mailed out to you (yes, there were about six release that were produbbed, but we found that the DIY aesthetic is a more satisfying way of releasing cassettes).
The receiver that our CDs masters are run through is a Marantz 2226B Stereophonic Receiver and our tapes are made on several TEAC W860R & W865R Stereo Dual Cassette decks.
We love DIY, and that is why we do this label. Often times our output is limited to what we can physically commit to, and we like it that way.
If you have questions about our processes please ask (we love talking about it)!
Stream // Buy Tapes & Digital:
We do accept submissions, but first here are a couple guidelines:
- Music for submission should be currently unreleased (i.e. not public on your bandcamp or soundcloud).
- If you have several songs from an EP or an album (or a completed EP or album) that you are working on please send us a private soundcloud link or a download.
- These submission are given listening priority when we go through our email.
- Serenity Now Tapes speaks for itself. Listen to the releases, go to the shows, get the idea.
- Mirror Universe is tricky. We have a long history, but have changed direction over the years. Read/Listen to Tom's blog to get an idea of where we are going: Immersion in a 90mph World. We have two arms that we are currently focusing on punk and indie pop on one side & post-punk, goth, shoegaze on the other.
Please send submissions and any other correspondence to: mirroruniversetapes at gmail dot com**.
(Sorry for the delay in response...or in some cases no response. Only one person reads this email. It's a filter, make it past the gate, and the entire crew hears it)
**If you are a hardcore or punk band you can also email serenitynowtapes (at) gmail (dot) com...but honestly both emails get you to Tom's inbox.
Who is Mirror Universe Tapes & Serenity Now Tapes?
MU was founded in 2009 by Ben Ellenberg & Ryan Moran.
Tom Pavlich started working with Ben & Ryan in 2010. He makes tapes & reads emails.
- please note: we are not music critics. we get a lot of emails asking advice on music, and honestly we just know what we like. Please see the submission guidelines above for better direction on what we are into.
Alex Crocetti heads up art direction (from MU42 into the future) and is the driving force behind Serenity Now Tapes.
Steph Monohan (artist // bassist in Clean Girls) and Casey Savage (guitarist in Death Vacation) are part of the life blood of the labels, and contribute to the future artistic and musical direction.